Expectancy Theory Explained

Kate’s Corner: Expectancy Theory

I am still moving forward with Jack Canfield’s “The Success Principles.”

The human brain, based on a lifetime of events, learns what to expect next, whether it happens that way, or not. In other words, what we anticipate, participates an outcome, not necessarily fitting in with our envisioned ideal life. This is called the expectancy theory.

The takeaway here is to hold positive expectations in our minds as to what we want to achieve, for example, in our business.

The idea is to replace all of your negative expectations, such as I will never succeed at this, I am not worthy, and doubt in any form, and hold positive expectations regarding the success you wish to achieve.

Goalsetting is the proven way of increasing the odds of achieving your goals. Write down your goals to make them happen.

In conclusion: 1) Write down your goals.

2) Make a list of actions you commit towards achieving your goals.

3) Share your list with a supportive friend or an accountability group.

4) Evaluate your progress report with your chosen cheering tribe.

Happy weekend everyone.

Meet Kate And Dean



19 thoughts on “Kate’s Corner: Expectancy Theory”

  1. I didn’t know there was a name behind this planning strategy. I try to do this to the best of my ability but sometimes fall short. I’ll have to look into this more to learn about it, and maybe find out what I’m missing.

    1. Start with this very day. How do you want this day to look like? Write it down. Imagine it. From this day we can branch out to all the days stretching out before us. And find joy in the process!!

  2. HI Kate,

    Great post. You are absolutely right, set those goals and keep focusing on them. I really like that you were able to put Dean’s book at the top. Another great read!

    Looking forward to reading more posts from you.


  3. Love how you illustrate that replacing negative expectations with positive ones can significantly alter our journey towards success. Setting goals and writing them down is not just a task, but a transformative process to actualize our dreams.

    Keep posting!

  4. Love this! Mindset is everything. The power of positive thinking and holding positive expectations in our minds is so powerful! I often think the worst and have been working on this for a very long time to turn negative into positive thoughts and expectations; this is a great reminder; thank you for this!

  5. Hi, Kate! I’m intrigued by this Expectancy Theory. If I’m expecting the other shoe to drop, it will drop. Hmmm. I really need to start stemming my negative thoughts. Would you suggest simply replacing a negative thought with a positive one or would you choose a different tactic? I think I’ll start talking myself through my day’s goals and speak of them positively, let’s say when I’m making my coffee, to get my mind on a more positive track. What do you think? I like this theory because it gives me hope I can do something to become a more positive person. I like solutions! Thanks for sharing!
    Nakina Lawson recently posted…Quarterly Planning Gave Me The “Oomph!” I NeedMy Profile

    1. My suggestion is to make yourself aware of any time you doubt a positive outcome to your purpose and dreams. Replace those with gratitude and self love. Gratitude apparently, according to Dr Joe Dispenza, is the most powerful vibratory field for receivership. This rings true, for me.

  6. I understand the part about replacing all your negative expectations.

    But I often find it easier said than done.

    For example, one day, I will think of a new idea and get really excited about it.
    Another day, I will think “that seems like a stupid idea”.
    Then the next day, I will get excited again.

    Though I’m trying my best not to allow my emotions to influence my action.

  7. Kate, Very insightful post! Have you ever heard of Courtland Warren? I listened to several of his thoughts concerning this exact thing. Always include conquering the mind in any business. Keep up the good work!
    Ken McGarvey recently posted…Hello world!My Profile

  8. I think the process is similar to the visualization an athlete is doing before a competition. I heard somewhere that one who visualize himself doing a difficult performance is, within some level, equivalent to doing the actual performance. Writing your goals surely help in making it more tangible.
    Thank you for sharing this post.

  9. Kate, great blog, I love your video very inspirational. You’re absolutely right about your mindset and how you think and you get according to how you think. It’s a very powerful tool but unfortunately most people don’t know it or they think they can’t control it. I have a strong faith and I truly believe if you do as God asks you to do, and you are honest and you look after others and care about people, if you remain positive and patient, you will be rewarded for that. Thanks for your time again and look forward to the next one. . Atif

  10. Kate,

    Training your mind is a very valuable skill to obtain. It is kind of odd that we as humans work toward physical health and bettering our finances, relationships and many other things but forget to train our minds.

    I heard the saying, “Train your mind, Change your life”.

    Good reminder that the mind is a terrible thing to waste.

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