Kate’s Corner: My Target Audience continued

As an affiliate marketer with Dean Holland, my target allowance are people in their 60s and 70s who are afraid to retire because of the fear that they will outlive the money and income they have saved. We hope for a long and happy fruitful life, but it becomes more difficult to finance it ourselves. I say “we” because I am in that category, too.

Add to this the epidemic of depression in the older population.

This is where the affiliate system by Dean Holland comes to the rescue. These are the mindsets to implemented to overcome this inner and outer epidemic as we take on the challenges involved with this Internet business opportunity.

1. Growth Mindset: Encourage them to adopt a growth mindset, where they believe that their abilities and intelligence can be developed with time, effort, and persistence. This mindset can help them embrace challenges and view setbacks as opportunities for learning and growth.

2. Positive Outlook: Help them focus on the positive aspects of this new venture, such as the potential for financial independence, personal growth, and contributing to their community. A positive outlook can be a powerful antidote to depression. Reframing every negative thought to the positive enhances mood away from catastrophic thinking.

3. Adaptability: Emphasize the importance of being adaptable and open to change. As they navigate the world of Internet business, they’ll need to be flexible and willing to adjust their strategies based on their experiences and market trends.

4. Purpose and Meaning: Encourage them to find purpose and meaning in their new business. This can be a powerful motivator and can also provide a sense of fulfillment that counteracts feelings of depression.

5. Social Connection: Remind them of the importance of staying connected with others. Building a network of supportive peers and mentors in the business community can provide emotional support and reduce feelings of isolation. Dean Holland’s community is a great place to foster this sense of connection. We blog hop every Saturday with the latest blogs from the community and often continue the conversation throughout the week.

6. Self-Care: Stress the importance of self-care, including regular exercise, healthy eating, and adequate sleep. Taking care of physical health can have a positive impact on their mental well-being.

7. Mindfulness and Stress Management: Teach them mindfulness techniques and stress management strategies to help them cope with the pressures of starting and running a business. This can include meditation, deep breathing exercises, or yoga.

By incorporating these mindset shifts into my content and messaging, i can provide valuable support to my target audience as we navigate the challenges of retirement together and explore the opportunities of affiliate marketing with Dean Holland’s system.

Meet Kate And Dean Holland.


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6 thoughts on “Kate’s Corner: My Target Audience continued”

    1. Hi Lily, I’ve heard this before, and we’ve discussed it in our community. In reality, almost everything is affiliate marketing. For instance, I get an affiliate link to promote someone else’s product. Then I use that affiliate link to create blog posts, podcasts, you tube videos, and promote this content. Choosing a niche audience who will benefit from what is offered is key. I think of multilevel marketing (MLM) to be more of a pyramid scheme, although those involved in that business model would disagree. A Pyramid scheme is illegal! MLM is legal. Affiliate marketing is a model of business that everyone engages in. Let’s say I have a food market that sells coca cola. When people buy, they participate in a a system whereby coke gets a commission from those sales. Every sales channels is the same.

      Does that make sense? Thanks hanks so much for stopping by!!

  1. Thanks for your well-being tips as I fit your target market and your mention of retirement concern is one of the reasons I also decided to join affiliate marketing.

    Whatever your age, I think these 7 mindset tips are important as, I know that here in the UK, (having worked in mental health) there is an epidemic of depression amongst young people as well and that is quite sad as well.

    1. True, the depresskon/suicide epidemic is real for all of us. Teens and the elderly are possibly at most risk. Then again, some people live a life of “quiet desperation,” instead of figuring out a way to creatively find a way out. But the answers are there for everyone.

  2. Hi Kate!
    I can relate to your post. I, too, am approaching retirement with the thoughts of will there be enough??? The tips that you mention are very helpful, especially #6 Self-care. Often we spend our time managing the home, our work, family, and friend issues – all of which are important – but with little time left, we can easily neglect ourselves.
    Finding the balance of growing our businesses and self-care has become a goal for me.
    I look forward to your helpful mindset tips, Kate!
    All the best!
    Milissa Neirotti

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